The NYT has an interesting article this morning about celebrities and others who hire assistants to tweet for them.
[S]omeone has to do all that writing, even if each entry is barely a sentence long. In many cases, celebrities and their handlers have turned to outside writers — ghost Twitterers, if you will — who keep fans updated on the latest twists and turns, often in the star’s own voice.
Ghost tweeting is not currently a part of Prequent’s EQ service, and I’m not sure I endorse the idea, even for companies. (Comments I’ve read on the article often distinguished between individuals and companies, arguing that it is somehow more acceptable for companies to hire third-party tweeters.)