Breaking the Stalemate
Amber Naslund, Director of Community for Radian6, has started lots of discussion with her post on the “Social Media Stalemate”:
Why do companies trust their employees to answer a phone, but not to blog or get on Twitter? … Once again, we’re at this place of what I’m affectionately calling the Social Media Stalemate.
Addressing this challenge is critically important for companies of all kinds — if we believe that conversations are markets, then it’s obvious that companies can’t ignore their markets.
Prescription for reluctant companies? Go slowly. Listen first. Engage without selling.
January 30th, 2009 at 3:52 am
Hi guys,
Thanks so much for sharing the post. I love these kinds of discussions because I nearly always learn more from the comments than I ever did writing the post itself.
Appreciate your passing it along.
Best,
Amber
March 15th, 2009 at 8:07 am
Hi nice post, i have come across your site once before when searching for something so i was just wondering something. I love your theme, would it happen to be a free one i can download, or is it a custom one you had made? In a few weeks i will be launching my own site, i’m not great with designs but i really like the style of your site so it would be cool if i could find (or pay for) something with a similar look.
Thanks!
March 27th, 2009 at 8:49 pm
Thanks for the compliment! Our good friend Paul runs a small Web shop and did the site for us. He’s pey@engine38.com. Good luck!