Services
Prequent, Inc. offers a wide range of public relations and marketing communications services for technology companies of all kinds. Company and product launches are a Prequent, Inc. specialty. We have particularly deep experience with enterprise software, industry consortia, open source, SaaS, voice recognition software, Web services, and wireless technologies.
Prequent, Inc. provides services in five practice areas, working with clients to create integrated communications campaigns with appropriate services from each practice.
Messaging and Positioning, including:
- Message development exercises
- Messaging playbooks
Media Relations, including:
- Press releases
- Pro-active pitching to secure feature coverage
- Editorial calendar programs, leveraging ProfNet and HARO
- Media training for client executives
- Social media strategy, monitoring, and engagement
Industry Analyst Relations, including:
- Analyst presentation development
- Analyst relationship management
Market Relations, including:
- Industry awards programs
- Executive speaking engagements
- Product reviews programs
Content Development, including:
- Technical white papers
- Customer case studies
- Web copy
- Ghost-written bylined articles and editorials
- Content-based lead generation